• A hair-raising secret (used by certain, very savvy US Presidents like Trump and Clinton) for creating a near-fanatical following of customers & clients who’d probably defend you even if you’re guilty as sin of doing something wrong.

• An almost spooky-effective (and spooky-simple) way to stand out in the inbox if you sell clothing & apparel-related offers.

• A Hollywood storytelling trick that can help turn even someone’s outright contempt for you into long time loyalty & sales. (I’ve used this to convert certain haters to my Cause for years. And while it certainly won’t work all the time or on everyone… you might be shocked by just how effective it can be if you make it a regular thing in your emails.)

• A shrewd way of creating emails (based on how horror movie screenplays are written) that are so persuasive people might have literally no choice but to lean in to read, engage with, and want to buy from your offers.

• A neurological trick (inspired by research from world class memory training experts) for helping you write emails that (1) can potentially put people into a mental/emotional state of wanting to buy... (2) can also potentially help you sell far more offers than you do now... and (3) does not create many (if any at all) sales objections.

• A surprisingly simple way to approach email marketing (based on how prestigious Chanel handbags are crafted & sold) that can help persuade people to buy your offers over better marketed, better priced, and even better quality options!

• The surprising reason why even skilled, responsible, and highly respected copywriters get ghosted by clients and leads with no explanation.

• What “King of Late Night” Johnny Carson did to become one of the most persuasive men who ever lived (arguably even more popular than the President of the United States!) — with the influence to sway elections, if he’d wanted to.

• 3 admittedly jerkish ways you can use to help amp up sales by shaming the living hell out of your leads, clients, & customers. (Shaming has been used for thousands of years to influence & persuade, and did not magically stop working because some Millennials and Zoomers woke up and decided it hurts their feelings.)

• Exactly what you can say in your emails that can help make even outrageously high pricing almost obsolete. (Do this and in some cases clients & customers might only buy from your business precisely because you have high prices!)

• How to make more sales with affiliate marketing that high-on-the-smell-of-their-own-farts gurus turn their noses up at.

• A tried-and-true free way to get paid leads onto your email list.

• Exactly what to write (practically handed to you word-for-word) that can sometimes have podcasters all but begging you to be on their shows to help you grow your email list.

• How to persuade “Nervous Nellie” clients to run your sales copy and/or keep them from making a bunch of stupid & pointless changes to your work.

• A no-brainer way to write an engaging email subject line if your mind is mush, you’re stuck for ideas, and you’re not sure what to do.

• A clever way to leverage your email list that can help rake in dramatically more sales during product launches.

• A totally controversial (and definitely quite creepy) email technique that can explode  engagement & response by committing cold blooded…

• A cool “twist” the late, great direct marketing legend Jim Straw put on his emails that helped him sell a mere 160-page eBook for nearly $1,000.00 a pop!

• 3 words to eliminate from your emails if you want to both help your emails convert like crazy and be taken more seriously.

• A mistake all but guaranteed to sabotage your sales even if you sell a hot offer, write world class sales copy, and have grown an email list that ordinarily buys everything you sell. (I don’t know who is teaching email copywriters to do this. But so many marketers and copywriters are making this mistake nowadays that just NOT doing it can almost be like an email super power.)

• The mysterious X-Factor (I once heard Dan Kennedy talk about) that can help make it so people might want to give your business money almost by “default” — regardless of anything else you do, write, sell, or say to them!

• Why so many email marketers selling high quality offers with excellent sales copy come off as weak, unworthy, & even pathetic to would-be buyers & clients.

• A silly rom-com movie that contains a surprisingly effective lesson for writing emails in a way that can help get customers chasing you instead of you chasing them. (Best part: you only need to watch the first half of this movie to get the full lesson. I’ve been using what this movie’s script teaches for over a decade, and consider it almost like a secret weapon today.)

• A popular kind of email that nice guy marketers like to send that looks kind and generous but, in reality, makes you nothing but a selfish prick to your list!

• A small tweak in how you approach writing your emails that can potentially lead to a gigantic increase in  response. (Do not be surprised if your sales shoot up if you do nothing but this in your calls-to-action alone.)

• A “counter intuitive” way to write emails that can create what look like bona fide sales miracles for your business. (This will probably sound strange when you hear it. But it is based on the work of one of the single most influential business authors who probably ever lived — and he admitted he learned it from the men who literally helped build Western Civilization, if that tells you something.)

• A crash course in how to help turn hate mail and 1-star reviews into cold, hard sales.

• A secret I learned from a dead comedian many years ago that can help you persuade even the most stubbornly resistant leads, customers, and clients to want to buy your offers.

• Why a good morning text to a girl you like is one of the worst things you can possibly do to get her to like you back. (Nothing directly to do with writing emails and marketing… and yet, I believe the lesson behind it has everything to do with emails and marketing.)

• A popular prostate pill that is probably just as likely to start turning you into a girl than solve your prostate problems. (Again, nothing directly to do with writing emails or marketing… and, yet, I believe the lesson behind it has everything to do with emails and marketing.)

• A 6-word question that can potentially help get email copywriting clients to literally close themselves on hiring you! (This is no joke, either. Simply ask this exact question and then sit back, shut up, and let them do the heavy lifting for you.)

• My trusty 6-word survey (I have yet to see fail) that can help you discover exactly what your email list really wants to buy and not just what they say they want to buy.

• A storytelling secret used by Walt Disney to help him build his animation empire that can also help make it so you (1) never run out of email ideas and... (2) write those emails in a way people tend to love to read, click, and buy from.

• An almost foolproof way to write emails in a way that both sells and also that clients who are paranoid about coming off as too “salesy” should feel safe running.

• The freaky “STD” method for writing emails that can help put people on your list in a state of mind where they might eagerly want to read every single word of your sales pitches.

• A “dignified” way to leverage horrifying psychological trauma in your emails to help make it harder for readers to not think about you, your business, and your offers.

• A cunning method (used all the time by Donald Trump) I used to write emails in the female weight loss niche that helped convert about 40%+ of our front end list into paying customers. (And without using a single before-and-after pic, without making a lot of the typical weight loss claims everyone else does, & without even writing more than a few hundred words in most cases.)

• An email tactic that worked “on” me to persuade me to pick up and move from a safe beach town I loved to a meth den hell hole town I hated.)

• The Friendly Asshole’s porno gag that explains why nobody really cared about using Google Plus. (Mostly I told this as a joke to make the room laugh — but it is also a useful tip unto itself for email copywriters & marketers.)

• A amateur-friendly kind of email even someone who can’t write his way out of a paper bag can use to help knock out powerful emails that people tend to perk up to read, click, and buy from.

• A controversial email secret for getting some people to not only buy… but also get them to want to take quick and aggressive action on using/implementing what you just sold them. (Some people might struggle with the ethics of using this particular tip. But it’s good to have this knowledge as a tool in your belt just in case.)

• What to write in your emails that can help you get lots of engagement and sales if your business is still unknown and nobody really knows who you are.

• Why I hardly ever use a P.S. in any of my emails.

• How to whip up emails each day with as little pain, frustration, or writers block as possible.

• Legitimate reasons (not fake online goo-roo science reasons) to track email opens even though they are highly unreliable, and even though tech platforms are becoming more hostile to letting marketers track them at all.

• And much, much more.

• A startling insight (I learned from a lawyer who specializes in FTC regulations) about how big pharma execs can be a threat to your business if you sell a high quality & legitimately valuable health offer.

• How to use email to potentially make lots of sales without making lots of claims (or any claims in some cases).

• A copywriting approach that can be so potent it might accidentally sell your health offers to people with no real earthly reason to use them! (If that happens it may be good for your ego, but it’s not worth wasting a customer’s money and/or the refunds that can result. Use this approach with caution.)

• A gloriously effective copywriting secret (straight out of the The New Testament) that Gary Halbert used to routinely outsell many of the copywriters he competed against.

• How I went from straight C’s to lots of A’s in my last year of college in all the hard 400-level classes. (This is useful advice if you have a child in college — but the lesson behind it is probably even more useful if you sell health offers.)

• What every copywriter should know about “implied claims” and how they can potentially get you in a lot of legal hot water. (Just one of many reasons I insist inside this training to ALWAYS, without exception, have your health offer ads reviewed by a sharp attorney.)

• The exact part of Gene Schwartz’s Breakthrough Advertising book (that most people I know skip right over) I believe should be memorized by anyone who sells health offers especially. (It is maybe two sentences long, and contains basically the entire framework for selling not just health offers, but pretty much any other kind of offer, too. And yet, hardly anyone ever talks about this part of the book for some reason. Go figure...)

• A “micro” case study in how I helped one of the top affiliates in the weight loss niche get first place on a huge launch and double their sales on day two… with just one single email.

• How to enlist celebrities to help you sell your health offers without needing any disclosure forms or permission.

• A bizarre (but ingenious) way to make even “plain vanilla” health offers sound sexy and exciting.

• How to “stack the deck” in your health offer promos so the alphabet agencies are far less likely to waste time targeting your business. (Not only can this give you more peace of mind, but it can also help create more sales and much happier customers, too. Everyone wins.)

• Why writing responsible phrases like “talk to your doctor” can potentially get you in a lot of trouble with the law! (This tip came straight from a copywriter at a 9-figure direct marketing company that sells health offers. And now, I pass it on to you...)

• How I have arranged my business so people cheerfully pay me to send them ads & sales pitches that sell them even more of my stuff.

• The only 5 ways to write subject lines you will probably ever need.

• What Gary Halbert taught about bullet writing that I’ve been using to write super engaging subject lines for nearly two decades.

• Why I believe all email copywriters should study David Lynch’s movies and TV shows.

• A powerful approach to writing subject lines that can help “shock” a lead into wanting to open and read your emails — even if his attention is competing with a flurry of texts, Skype calls, social media DMs, ringing phones, barking dogs, blaring TVs, screaming kids, and other nagging distractions.

• How to write email subject lines that seep right into your reader’s brain and makes it more difficult to resist opening and reading your emails.

• What I believe is the perfect “ratio” of information and promotion in email copy.

• The low stress writing secret James Cameron used to help create some of the highest grossing movies of all time.

• What a man who used to routinely broker $500+ million business deals taught about how to help make sure you don’t bore someone you are trying to sell to.

1. This offer ends Friday, May 10 at midnight EDT.

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